Mio Tutto Texture

Working with newly formed, high-end jewellery brand, Mio Tutto

As a sub-brand of our existing client, Antwerp Diamonds, this new venture was originally pitched to the Root Fifty-Two team with no name, and no real brand concept in place.

Creating an elegant image for a luxury jewellery brand

Building the brand from the very first stage, it was essential that the perfect name be found for this exciting new start-up. After researching the romance languages, the brand was named Mio Tutto – my everything, in Italian – which offers the perfect messaging to compliment their range of wedding, engagement, and eternity jewellery.

After working closely alongside the client to develop a detailed brief, Mio Tutto was born – name, colours, branding, and all! The final brand is a mix of traditional styles, yet classic tones, which has been incorporated into the design of their upcoming website, as well as branded packaging.

Mio Tutto Logos
Mio Tutto Branding
Mio Tutto Brand Guidelines
Mio Tutto Typeface
Mio Tutto Elements
Mio Tutto Boxes

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