Working with newly formed, high-end jewellery brand, Mio Tutto
As a sub-brand of our existing client, Antwerp Diamonds, this new venture was originally pitched to the Root Fifty-Two team with no name, and no real brand concept in place.
Creating an elegant image for a luxury jewellery brand
Building the brand from the very first stage, it was essential that the perfect name be found for this exciting new start-up. After researching the romance languages, the brand was named Mio Tutto – my everything, in Italian – which offers the perfect messaging to compliment their range of wedding, engagement, and eternity jewellery.
After working closely alongside the client to develop a detailed brief, Mio Tutto was born – name, colours, branding, and all! The final brand is a mix of traditional styles, yet classic tones, which has been incorporated into the design of their upcoming website, as well as branded packaging.