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Branding, Graphic Design & Web Design

(Boydell & Jacks) Specialist manufacture of vehicle mudguards and accessories.


What we did

Featherwing is an old established brand which was in need of a fresh, modern image; a project which demanded a sensitive, evolutionary approach, reflecting the traditional nature of their market.

We have created a new logo which fully meets the client brief through changes to the original image, colour and font, maintaining the central Osprey image to achieve the desired continuity whilst successfully presenting a fresh, modern image for the brand.

An image which we have now introduced into our designs for the client’s stationery and advertising, along with a very complex 68 page product brochure.

The final piece in this particular jigsaw was to design and develop a new website which has recently gone live. It’s a particularly pleasing transformation of what was a rather tired, old fashioned looking site into a bright, fresh, modern and easy to use website – right down to its rather complex Mudguard Search function!

“Boydell & Jacks Ltd first used Root Fifty Two some three years ago, since then we have formed a fantastic working partnership. From design to print they have excelled in all our requirements.We are currently working with them on a full company re-brand of which they are handling the full package for us including a new company brochure and website. They cover all areas under one roof, which means we have no need to segment such a big project to numerous companies which is fantastic from our point of view.

Root Fifty Two produce quality work in all areas and are a very proactive team. They are making the process of re-branding flow effortlessly.”

Craig Jacks, Director

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