We often say that if you can touch it, we can design it, and every now and then someone comes along and puts us to the test, which is exactly what happened with our recent project for new client Himachal Cider.
Himachal have introduced their authentic Indian cider to the UK market with a product specifically brewed to suit UK taste; distributed through Asian restaurants across the country.
Against this background, we were asked to work with Himachal to create the brand and to design and develop the full range of marketing materials; a project which took R52 into the world of packaging-specific design.
Once work on designing the brand image was completed, we turned our attention to the product itself, creating the designs for the labels and foil cap of the bottle, and developing a range of supporting items from beer mats to cards and adverts.
The website also includes a purpose-made intro video which we commissioned and integrated into the website in a co-ordinated project management exercise.
Overall, this has been another rather tasty R52 project, and one which adds yet another string to our bow!