Financial Affairs

Bringing a fresh, modern feel to their brand while still maintaining its foundation in trust and professionalism.
Brand sign for Financial Affairs

When Financial Affairs approached us they were ready to take things to the next stage with plans to grow, acquire, and make a real impact across both their financial and insurance services. But they weren’t just looking for an agency, they were looking for a marketing partner they could truly align with.

Client
Financial Affairs
Sector
Logistics
Year
2023
Services
Branding, Marketing, Copywriting

We didn’t just dive in. We took the time to get under the skin of their business. By fully immersing ourselves in their world, we made sure we understood exactly what they needed, not just on paper, but in practice.

From there, we advised, consulted, and created a brand that struck the perfect balance: modern and professional, yet warm and approachable. One that spoke confidently to both sides of the business and the people behind them.

Refreshed logo for Financial Affairs
Setting the tone for growth

The new identity rolled out across every touchpoint from printed materials to digital platforms, setting the tone for their next chapter. That included supporting their acquisition of new businesses and expanding their reach across new markets.


Financial Affairs concept badge
Brand guidelines for Financial Affairs
Billboard for financial affairs
Values posters on the wall
Financial Affairs letterhead
A brand built for expansion

The new identity rolled out across every touchpoint from printed materials to digital platforms setting the tone for their next chapter. That included supporting their acquisition of four new businesses and expanding their reach across new markets.


The financial affairs website on a mobile phone
A flyer advertising financial affairs
The cyber insurance guide alongside a branded notepad
A partnership with purpose

And we didn’t stop at branding. We became their full-service marketing team – delivering strategy, content, design, social, and web support to build brand awareness, spark connections and keep momentum high.

A linked in post for financial affair's services
Brand sign for Financial Affairs

Copy needed


“Root Fifty-Two have recently helped us align our marketing, updated our branding and taken on our websites across the group. This has aligned our content plans across blogs and socials to help us on our ambitious growth plans.

The best thing about the whole process is that they took time to understand our complicated business, listened and came back with a perfect strategy first time.”