Low Carbon Energy

Redefining a brand to keep pace with the rapidly evolving solar energy market.
Aerial view of a warehouse with solar panels


Refining brand, strategy and digital presence to drive growth for a leading commercial solar provider – from a discovery workshop to a refreshed identity, reskinned website and ongoing marketing. What began as a project has evolved into an ongoing partnership.

Client
Low Carbon Energy
Sector
Energy
Year
2024
Services
Branding, Website, Marketing
Our brand refresh and marketing elevated Low Carbon Energy’s image, blending a sleek corporate presence with the familiarity that customers trust.
+44%Increase in sessions
+57.8%Increase in active users
+23.7%Increase in organic impressions
Examples of Low Carbon Energy's old brand
It all started with a discovery workshop.

Low Carbon Energy came to us with big ambitions, but with a brand and website that felt too consumer-focused and a lack of strategic direction. We kicked things off with a discovery workshop to get to the heart of their business, uncover their challenges and define where they wanted to go. From there, we refreshed their brand, reskinned their website and built a strategy to support long-term growth.

New business card designs
New strapline for Low Carbon Energy
The new brand DNA
New brand guidelines
A shot of Crowood's solar farm
Brand refresh with purpose – and a plan to grow

From there, we reshaped their brand from the ground up – refining their messaging, tone of voice and visual identity. We reviewed every customer touchpoint, refreshed their marketing collateral, and began communicating with prospects more clearly and consistently. With the foundations in place, we then reskinned their website and built a strategy to drive long-term growth.

A new prospect letter
An outdoor advertisement
The new proposal template on a tablet
Powering progress, month after month

Following the brand and website refresh, we became Low Carbon Energy’s marketing partner. Working closely with their team, we developed a plan focused on driving organic growth, through targeted content, on-page SEO, and consistent brand communication. Our role goes beyond delivery – we’re here to guide, support and make sure every marketing effort moves the business forward.

A selection of brochures
A spread of a solar energy guide
The new reskinned homepage
Aerial view of solar panel installation on Boundary Mill

With a sharper brand and a more strategic approach to marketing, Low Carbon Energy have seen a shift in the quality of their leads – moving away from consumer enquiries and attracting more of the commercial clients they set out to reach. Combined with a significant uplift in organic traffic, the brand now reflects their ambition, and the marketing is working harder than ever to support it.