Terraplas
Creating a contemporary brand identity and website for the global leader in turf protection.
We elevated the TERRAPLAS brand image and modernised their digital presence to drive awareness and increase visibility.
TERRAPLAS are industry-leading experts in premium turf protection, offering temporary stadium flooring solutions for turf and ice cover. With over 30 years of experience and partnerships with more than 260 venues worldwide, they set the benchmark in turf protection systems.
Our brief was to elevate the TERRAPLAS brand and modernise their digital presence, ensuring the scale of their operations and leadership in the industry was clearly reflected across all platforms.
Beginning the project
We began with a discovery workshop, allowing us to gain an in-depth understanding of the team, the industry, the market and the scope of the business. Our challenge was to elevate the branding while retaining any equity of the existing visual identity, and position TERRAPLAS as a confident, global leader in their field.
A contemporary brand refresh
TERRAPLAS wanted to showcase themselves as the go-to expert in premium turf protection, while remaining approachable and underscoring that their products are made in the UK.
We developed a new visual identity, with only minor changes to the logo permitted, new strong imagery, modernised typography and a colour palette that speaks to their scale, innovation, and quality. The new design system was then organised into comprehensive brand guidelines to provide consistency across all touchpoints.
An intuitive new website
The new website is designed to deliver a more impactful user experience, both on desktop and mobile. We wrote website copy that did more than just tell the brand’s story, it expanded its reach. By weaving in essential SEO, we shifted the focus from just serving existing audiences to sparking broader organic discovery, while showcasing the brand’s scale, strength, and key messages.
Following launch, the new website delivered impressive results, with active users up 57% YoY.
Search traffic and visibility, particularly for searches unrelated to the company name, rose by a staggering 80% YoY, with clicks skyrocketing 157%, not only hitting the brief but underscoring the impact of our SEO strategies.
With a refreshed brand identity and impactful website, we have amplified TERRAPLAS®’ visibility and engagement, driving a significant increase in non-brand organic traffic and positioning them strongly for future growth.