Choosing Images for Your Marketing

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A picture is worth a thousand words. Images can convey emotion, build a brand image, create individuality and personality.

People are drawn in by images, we respond to them and they have the ability to make us feel happy, sad, excited and sometimes disgusted, so make sure you choose them carefully when using them in your marketing.

They have the ability to make your marketing succeed or fail. When using stock photographs you run the risk of using the same photos as your competition, although not everyone has the budget to commission a photographer to produce their own individual photography. 


Here are 4 tips for identifying the best stock photography:

When purchasing stock photographs don’t be tempted to go for the cheapest option, these are often very small and suitable for only a minute image. Increasing them in size will pixelate them; meaning they have very poor quality. Always opt for the highest resolution, that way it can be reduced to fit the size you require without compromising on quality.

Ensure the Image Speaks for Itself
‘A picture is worth a thousand words’. Make sure the image supports what you are trying to say and has the ability to say it for you.

Be Emotional
Choose a memorable image, we all react to powerful images and are drawn in by them. Think about how you want your audience to feel, if they can connect they will want to know more.

Have Concept in Mind
Don’t just use an image for the sake of filling up space. It should always enhance your copy not just be used to fill white space!

Whatever images you decide to use, make sure you don’t use images from Google; an earlier tip of ours will tell you why 🙂 Find out more. Or if you’re looking for websites where you can source images, read our tip here

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