Facebook advertising is an effective way to reach potential customers. You can spend as little or as much as you like and it has great targeting options, so you ensure you’re reaching your target audience. Some of the advantages are listed below:
1. Great for Tight Budgets
The minimum spend on Facebook advertising is just £1 a day. However, even with a small budget, you can reach thousands of people that meet your very specific targeting criteria.
2. Big Audience
Facebook has billions of active users, meaning that whatever business you run and in whatever industry, a good percentage of your target audience will be on it.
3. Campaign Objectives
You can choose whether you would like your advert to promote your Facebook page, website, event and so on.
4. Advanced Targeting
Facebook ads are targeted to the users’ demographic and interests – meaning you can be very specific about who sees your advert.
5. Advert Performance is Easily Tracked
You can easily view the performance, spend and ROI of your adverts through Facebook Adverts Manager. Ensuring you know what you’re getting out of it.
R52 have set up various adverts for our clients and had some great results from them too! Want to learn more? Get in touch.