Most web users head to Google as their first port of call, meaning this is the first point of contact between the user and your business. To help the user choose your business over another business they created Google reviews, which allows customers to write reviews directly on your Google business page and Google map listing. These reviews are favoured over other websites; to improve your website’s presence, we would advise to start gathering Google reviews. If you haven’t already, you must register with Google My Business. Find out how here.
Below are some tips on gathering reviews and how to deal with them.
Ask Customer Base
The best way to start gathering Google reviews would be to approach your current customers and encourage them to share it with their friends. This could be done through social media or email marketing.
You can also approach customers as they complete their journey through your website with call to actions linking to the Google+ page.
It is important to let your customers know their feedback is important.
Respond to Existing Reviews
Once you have pushed your customer base to leave reviews, it’s important to respond to all of them, especially the unfavourable ones.
Other than having no Google reviews whatsoever, the biggest possible damage to your business is negative reviews that are not responded to.
This said, you may not be able to appease all disgruntled customers, but showing potential customers that you have made the effort to make all feedback important is key.
If you’d like to discuss more about Google reviews, give us a call! 🙂