How to Adapt Your Marketing Strategy During Lockdown

With so much uncertainty surrounding the current situation amidst the Coronavirus outbreak, it can be difficult to know how to handle the sudden changes which are coming into effect each day. We’ve gone from hearing about a virus that’s making people seriously ill on the other side of the globe, to being placed into a nationwide lockdown due to said virus, within a matter of a few weeks.

Whilst the government has put some excellent measures in place with regards to supporting and providing funds to those whose employment has been affected by the outbreak, business owners across the UK still have a lot to consider in order to make their decisions about how best to move forward in the difficult next few weeks/months.

Businesses across all sectors have had to adapt the way they operate – some have placed restrictions on the services they can provide, whilst others have shut up shop altogether in an effort to ride out this storm. Whatever action you’re currently taking as a business owner, it’s important to remember that now is not the time to cut back on your marketing efforts. You’ve worked hard to develop and grow your brand, build your reputation and extend your reach, so don’t let your brand disappear! As much as it may feel like a pointless endeavor, particularly if you’ve temporarily ceased trade, it’s important to take the opportunity now to keep your brand alive and visible to both existing and potential clients. Don’t give up completely – adapt.

Stay connected

With social distancing rules now in place, the online world of social media is keeping us all informed, entertained and connected. With businesses across the UK moving to remote working, or furloughing employees to protect their jobs, a lot of UK citizens now have lots of spare time on their hands to browse through their social streams. So, why not use this opportunity to touch base and stay connected with your customers?

Try to create engaging and informative content which will encourage users to react, like, share, or comment on your posts. You might consider running online competitions in which followers can win a prize (for example, a voucher or discount code) to be used when you’re back up and running.

If you need some help with getting creative with your social media strategy, look no further! At Root Fifty Two, our team of marketing experts are on-hand to help with creating stand-out content which is both engaging and on-brand. Get in touch today for more information about our marketing services.


Get ready to make some changes

During this time, it’s a good idea to identify which of your services can remain operational and give them a really big push in your marketing strategy. Customers may no longer be able to visit your shop, bar, restaurant or offices, but perhaps there is a way to bring your services to their doorstep (maybe even digitally via webchats or online portals), or deliver your stock safely, without direct social engagement?

You might consider adapting to these changes in your operations and updating your website to take the light off the services you can longer provide, and throw focus onto those you can still offer at this time.

The expert content creators at R52 will be able to help with rejigging the design of your website and improving its SEO. Contact the team to find out more.


Make use of your advertising budget

If your business has currently joined you in lockdown and it’s unlikely that you’ll be able to adapt any of your services in order to make them available to customers during this pandemic, why not make good use of this downtime by planning ahead and coming up with a knockout marketing strategy which you can release into the world as soon as you’re back in business?

Whilst it already seems as though we’ve been stuck in this crisis forever, it’s important to remember that there is a light at the end of the tunnel. When the lockdown rules are lifted and it’s time to reopen, you’ll have so much work on your hands and you’ll be focusing on getting your business back on track – it’s unlikely you’ll be able to consider spending your time on anything other than running your business, let along rebooting your marketing strategy.

If you use the time you currently have wisely, you can make sure you stay connected and relevant in the minds of your customers, meaning that your brand will be at the forefront of everyone’s mind once thing are back to normal.

Looking for some help and advice on how to stay relevant during the Coronavirus lockdown? Contact the team at Root Fifty Two to find out more about how we can help you to stay connected with your customers and make sure your brand is leading the way when lockdown rules are lifted.

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