Social media trends to watch
Social media is evolving fast, and staying ahead of trends can give your brand an edge.This summer, AI, authenticity, and short-form video are shaping the digital landscape. We’ve picked our top trends for the summer that you can use in your social media strategy.
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AI in social media: A tool, not a replacement
AI is revolutionising content creation, from writing captions to generating images. But audiences are getting savvier at spotting AI-driven posts and calling out inauthentic content (particularly the use of those em dashes!). Use AI to enhance efficiency, but keep your brand’s voice human and engaging.
The demand for authenticity
With AI-generated content flooding social media, audiences are craving real, unfiltered content. People connect with behind-the-scenes footage, candid moments, and honest storytelling. Brands that embrace transparency will build stronger relationships with their audience.
UGC and EGC: People trust people
User-Generated Content (UGC) and Employee-Generated Content (EGC) are powerful ways to build credibility. Consumers trust real experiences over polished marketing. Encouraging employees and customers to share their stories can make your brand feel more relatable and trustworthy.
The rise of short-form video
Platforms like TikTok and Instagram Reels prove that short, engaging videos capture attention and drive interaction. In a world where AI can manipulate images, video adds a layer of authenticity that audiences appreciate.
The takeaway
People want real, engaging, and relatable content. Whether you’re leveraging AI, encouraging UGC, or focusing on short-form videos, the key to success is authenticity. Brands that listen, adapt, and connect with their audience will thrive.