Your website is more than just a ‘pretty face’
First impressions matter, that's a fact.Your website is the face of your business, a virtual shop window, the ‘first handshake’, and often, the first port of call for potential customers. So yes, it should look good - but is that enough?
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Your website should work hard, driving enquiries, supporting your business goals and reflecting exactly who you are. At Root Fifty-Two, we build websites that go beyond aesthetics. A beautifully designed website that doesn’t serve a purpose, is as useful as a sports car without an engine – in short, it might turn heads, but it won’t take you anywhere.
Unsure whether your current website is pulling its weight? Let's dig deeper...
The UX factor
Good user experience, or UX, is essential. For your customers (or potential customers), landing on a beautiful website that’s slow to load, confusing to navigate or not mobile-friendly is off-putting and frustrating.
Your website should:
- Be simple to use
- Have obvious calls-to-action
- Be intuitive to explore, with clear navigation
- Contain comprehensive content
- Have a straightforward layout
- Allow visitors to access information, book a service or contact you easily
There’s simply no point in having a great looking site if it doesn’t support your goals.
Every element of your website should be working hard for you, whether it’s helping generate leads, increase conversions or build brand recognition.
Ultimately, design and functionality should work together to deliver results.
Setting goals (and achieving them)
So, what is your website doing for you? If you’re not sure, then perhaps it’s time to revisit the brief. A website should be built with a clear purpose or goals in mind.
These could include:
- Selling of products or services
- Increasing conversions
- Educating visitors
- Building community and encouraging engagement
If you can understand what your audience needs and what your goals are, you can tailor your website to work exactly as intended to help deliver real results for your business.
That said, websites aren’t a one-time project. They’re valuable tools that should grow and adapt with your business, which is why we build with flexibility and scalability in mind.
Your website should keep pace with your goals so you don’t get left behind in the fast-paced digital world.
For context, here’s some of examples of how:
- Rolling out new services
- Adding content
- Integrating third-party platforms
- Improving accessibility
Analytics: the unsung hero
One of the most powerful tools you have is data. Analytics give you insights into how people are using your site, where they’re landing, what they’re clicking and where they’re dropping off.
For example, if your homepage has a high bounce rate, it could indicate that:
- Visitors are not finding what they expect
- The content isn’t engaging
- The load time is too slow
- Processes (such as purchasing a product, or finding contact details) feel ‘clunky’
We can use all this data to fine-tune your website, helping you get the most out of your investment and make sure your site continues to perform optimally.
The Root Fifty-Two approach
In summary - your website should look great and work hard. At Root Fifty-Two we combine creative flair with technical know-how to design websites that deliver.
Whether you need a sleek online portfolio, a bespoke ecommerce platform or a complete digital overhaul, we’ll build something that’s as functional as it is beautiful.