One of our main areas of work, and one that we particularly love to take on, is undertaking branding projects. One of our most recent branding projects was for Boydell & Jacks and their Featherwing brand.
Our brief was clear: bring the company brand image into the 21st century through a sensitive, evolutionary development of their very long-established brand. Initially, this involved designing a new logo which was incorporated into redesigned stationery, advertising materials and a very complex 68 page product brochure.
The final piece in this particular jigsaw was to design and develop a new Featherwing website which has recently gone live – www.featherwing.com.
It’s a particularly pleasing transformation of what was a rather tired, old fashioned looking site into a bright, fresh, modern and easy to use website – right down to its rather complex Mudguard Search function developed by our very own Sam!
The website integrates perfectly with the client’s new brand image and puts the finishing touch to what has been a very satisfying rebrand project.