September this year marked seven years since Root Fifty Two was established and wow has it flown by! I’ve learnt an awful lot over the years, there have been a few lows, many highs and I have made some fantastic contacts along the way which have helped R52 get to where it is today.
There a lot of things I would do differently but the one thing I would not change is the amount of networking I did in my first year of business.
R52 has built itself on referrals and recommendations from contacts met in the very first year of business back in 2008. Attending networking groups, some at the break of dawn and others in the evenings, have enabled us grow and be where we are today.
That being said, I would always recommend networking to any new company starting out.
Networking is the process of meeting people, either through a contact that you initiate, or through an introduction by a third party. Networking allows you to meet and establish relationships with people who may not have heard of your business. In 2008 nobody knew who R52 were, but after just a few months of networking our name was becoming known and people had heard of us.
For most, networking is done to increase revenue. Sometimes you find new clients, sometimes new suppliers, and sometimes new ways of doing things that increase the bottom line.
Through consistent contact with others, you will instinctively start to put ‘two and two together’. When you are speaking with someone, your brain will be searching it’s archives for people, places and things that can help the person you are speaking to.
Ultimately, it’s not about who you know, but who knows YOU!
So where do you find a networking group that suits you and one that will help you build your business contacts? Just a simple search on networking will bring up a list of different groups – I’d recommend that you visit a few of them before you decide on one to join. Each will be structured differently, some will be more formal than others so it’s certainly worth visiting to see what suits you and what you are most comfortable with.
Looking for any advice on networking? I’d be happy to share my experience with anyone, just give me a call 🙂