Less is more

When it comes to design, a saying we love at R52 and the one we repeat to our clients is ‘less is more’.

Do not be afraid of space. A simple design is much more attractive than one that is busy and filled with images and text. By creating a simple design it will present your brand to the consumer in a pleasing manner; allowing your message to be conveyed effectively.

An over-complicated design with lots of messages and images can be hard to read and quite often the main message will be lost.

Below are some great examples that follow the ‘less is more’ rule, followed by some designs you’ll want to avoid!