Imagery and photography are a huge part of your brand, they play a big role in ensuring your product or service is portrayed in a professional way. As the saying goes – A picture is worth a thousand words.
When it comes to sourcing these images, Google images should never be used! Why?
Google (or any other search engine) image results are gathered from different websites and these images are copyrighted either to that company, because they have commissioned a photographer to take them, or they are their own personal photography. Others may have purchased the licence to use them through stock websites.
By using these images you are breaching the copyright and may even incur fees if you’re found out! Don’t be fooled, it’s very easy to be caught out, for those who know what to look for.
If the budget is not available to commission a photographer, using stock images is certainly something we would recommend. There are several stock image websites in which you can search and download images specific to your business.
Below are some of the websites we use:
You can easily search and browse for images on these sites using specific keywords relating to what it is you’re sourcing an image of.
Each of the sites offer different packages, purchasing more will always work out more cost effective. Once you have signed up you are ready to download!
When downloading you can select the size of image you would like. If you’re using them for print we would recommend the largest option available, but if it’s for web a smaller version will be fine. And don’t worry, any credits not used will remain in your account for another time.
Happy image sourcing! 🙂