The Advantages of Building Your Site with WordPress

Many of our clients come to us with the dream of having their website completely redesigned, from improving the functionality to incorporating a new look that is overall more visually appealing and engaging for users.

Whilst there are a number of platforms and Content Management Systems on offer, WordPress is the platform that we most regularly use for our clients.


Here’s why…



It’s easy to use


WordPress offers an intuitive user interface which makes the management of the website simple and easy for our clients once their website is built.

Once our team have worked their magic and developed your dream site, you’ll be given the coaching you need in order to take the reins and manage the content on your site yourself.

Keeping the website up to date by adding new pages, uploading new posts, updating images and maintaining the information on any products or services is straightforward and can all be done by you and your employees in house, ultimately saving you from having to make regular payments for an external web specialist to manage your site.

Do you want your content to stand out from the competition? Do you want the words on your website to pack a punch and really take hold with visitors? Click here to find out how our in-house copywriter can help to ensure your brand is carried through from the design of your website to the words on every page….



You can access and manage your site from any computer


WordPress is a browser-based, open source Content Management System (CMS). We don’t want to bore you with the formalities, but basically this means that you can access the admin dashboard of your site from any computer simply by entering the URL into a browser and logging in.

This is great for our clients who often split their work between the office and home or regularly make use of different devices. It’s also great for those who intend to give administrative access to a number of their employees, who will then all be able to access the site from their own computer with their own login and admin role abilities. With WordPress, you can access and update your website from anywhere, at any time.



It’s 100% customisable


The look, functionality and overall aesthetic of your site and admin panel can be completely customised with WordPress.

Our designers are dedicated to creating stand-out branding and are experts when it comes to drawing up a design for your website which allows your brand to shine through every inch of the screen.

Each team member here at Root Fifty Two has years of experience in their independent field, demonstrating the skills, creativity and knowledge needed to build a site which will provide a unique experience for your visitors.



It’s loved by search engines


WordPress has been developed with coding that is very clean and simple, making it easy for search engines to read and index a site’s content. It also offers the option to give every page, post and image its own meta tag keywords, description and title. This provides the basis for Search Engine Optimisation (SEO) and can help to get your site ranking well in Google and other search engines.

Foundational Search Engine Optimisation is included in our costings for site development. Get in touch today for a chat about your marketing and web development needs… 



There’s always room for change…


We know that when it comes to your business, the sky is the limit! It’s important that, as your business continues to grow, your website has the capability to expand alongside it.

WordPress sites are very scalable, allowing you to expand on your site’s content regularly without having to compromise on its performance.

The functionality of your website can also be customised, with a range of plugins offered by WordPress which can be installed and activated in order to provide users with different features. At Root Fifty Two, we offer bespoke solutions to suit your business needs and vision, making it simple to offer information to visitors in creative ways.


In need of an e-commerce site? The WooCommerce plugin is a great tool to use, and can be applied to the WordPress site of any business which intends to sell their products online. Not only does it function well, it’s also very secure, giving your buyers peace of mind when shopping.



Do you dream of a website that’s creative, eye-catching, engaging and that functions well? Well, you’ve come to the right place…

Here at Root Fifty-Two, we live to impress. We know that your website is often the first glimpse potential customers get into your company, who you are and what you do.

First impressions are the most important, so let’s work together to give them a first impression they’ll remember…

Got a project you’d like to discuss?