Not long after writing my blog post on the cost of bad design, I spent a few days in Plymouth, allegedly having a break from all things design. 🙂
But while there, I did come across one story which carries on the discussion about brand design and actually poses an interesting question about what happens when it all goes wrong.
It seems that the local bus operator, Plymouth Citybus, commissioned the leading sector brand specialist to create a new brand for the business, one to replace what was a quite traditional image with something more dynamic and contemporary.
Which he did… bus livery, logos, marketing materials – the whole package at what was probably not an insignificant cost.
Then the bombshell… The client doesn’t like it!
The whole story (and a bit more besides) is outlined in a rather interesting blog which I found when looking for more on the report and which is well worth a read. You can access it for yourselves from the link at the end of the blog.
Regardless of the sector in which the story is set, this gives a fascinating insight into the mind of the client with remarks I’m sure you’re all familiar with in some form!
But don’t just stop at the blog.
The comments make for good reading too – and the designer has his own say (scroll to Ray Stenning’s comment at 06.39).
So the big question is …. what do you do when the brand design falls flat?