Working with family-run supplier and manufacturer, Equestrian Surfaces
Equestrian Surfaces approached us in early 2019 with a rebrand in mind. As an already well-established name within the industry, they were looking to bring on board a creative team who could enhance the brand and manage future marketing and advertising opportunities.
Laying the groundwork for the updated brand
First came the concepts for a new logo and branding. Our designers wanted to use a colour palette which incorporated the rich green from their original brand and combine it with some quintessentially bold ‘British’ tones, drawing out the deep red and blue from the Union Jack and including a soft gold tone to compliment it all.
As well as reworking the main Equestrian Surfaces logo, we also created two additional emblems which would sit beside it, to communicate the company’s 35 years of experience and heritage. Once the rebrand was signed off, we began to showcase their new identity on social media, in the form of a website, through email newsletters and more.
The new website showcases the full range of surfaces and services that the company has to offer in a clean, simple layout that’s easy to navigate and encourages users to get in touch with regular calls to action. Since the new website went live in 2020, we have also designed & built custom landing pages to support with their ongoing PPC campaigns.
Focusing on engagement, we create on-brand graphics and manage all social media accounts for Equestrian Surfaces on a daily basis. Following a tailored marketing plan, social platforms are used to share useful information, tips, and updates on their latest projects.