Working with Proove Pizza to shout about their authentic Neapolitan pizza
We started working with Proove Pizza at the beginning of the global pandemic, when the need for a new website, social media strategy and launch of their new product, Proove@Home was paramount.
Guiding Proove Pizza through a global pandemic
Although we had loads of ideas to generate buzz around Proove Pizza and their delicious Neapolitan pizzas, the principal target was to support them through the COVID-19 pandemic. All of their restaurants were forced to close during the lockdown, which meant a huge push for their delivery and collection services.
We supported Proove Pizza with the launch and marketing of their new side project, Proove@Home, with a full social media campaign, PR assistance, as well as working with influencers and running competitions to get people liking, sharing and talking about the best Neapolitan pizza in town!
With a logo and basic brand concept already in place, we sought to build on Proove Pizza’s existing brand identity in the design of a new website. Bringing the overall look more up-to-date, we produced a site which focused on driving bookings and online food orders.
Bringing all aspects of their image in line with their refreshed brand, we designed and produced a range of printed materials, including stickers, pizza boxes, and labels for their takeout cocktails. As part of the process of creating a new look, we directed a photoshoot in one of Proove Pizza’s restaurants, collaborating with local photographer, Ben Harrison.
+51%
increase in Insta followers over the last 6 months
+204%
rise in website impressions over the last 6 months
Proove's pizza 'fan' base continues to rise across all online and social media platforms
Since taking over Proove Pizza’s social media accounts in 2020, the team have worked incredibly hard to build on the business’ brand awareness, engage with new and existing customers, and ultimately shout about the delicious food on offer. While the pandemic was a difficult time for many food & drink establishments, our ongoing partnership and collaboration has meant that Proove Pizza have come out of it from the other side, and have since opened up another restaurant in Hertford.
