Working with leading woodworking machine supplier, VWM
With a strong brand, refreshed website and powerful digital marketing strategy, VWM Woodworking Machines' online conversions continue to grow, year-on-year.
Helping the brand to adapt and stay current
We were first invited to work with VWM Woodworking Machines back in 2017, when they sought a creative team to develop a new website for them. Having reviewed their existing site and brand, it was suggested that we first work to bring their branding more up to date, before moving on to deliver the visuals of a new website.
Four years later, and with plenty of data to back up our plans, we pulled off a full refresh of the original website we designed, updating the look and adjusting the navigation to improve user experience. We also manage VWM’s PPC campaigns, email marketing and assist with social media management.
We regularly monitor VWM’s website performance and offer a detailed report on its analytics, whilst also reviewing the company’s goals and targets. This enables us to be proactive in our approach and adjust our marketing strategies, in order to remain one step ahead of VWM’s competitors.
VWM’s website provides users with a cleaner, more-streamlined navigation for browsing products and services more clearly. With simple call-to-actions and dedicated landing pages, users can find what they’re looking for and make contact with the VWM team with ease.
“Year-on-year, web sales have grown, because of the input and support we've had from Root Fifty-Two.”
Jason Varey
Director, VWM
628%
rise in website impressions over the last 12 months
45%
increase in new users over the last 12 months
VWM's enquiries are a cut above the rest, as they continue to grow, from both paid and organic traffic
Despite the struggles and uncertainties brought about by the global pandemic in 2020, the VWM team continued to trust us with their marketing spend. Eager to continue with reaching out to new and existing clients, and keen to stay at the forefront of people’s minds, they continued to invest in their online marketing, and have seen excellent results, particularly from their PPC campaigns.
